At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the BECCA brand at the end of September 2021. It has also had a tremendous impact on so many businesses. The global pandemic has had an impact on everyone around the world on many levels. It’s because of our love for each of you that we are sharing this important news here. You’re all our family – part of this beautiful community that supports us and shares our values. Here at BECCA, we’re obsessed with our relationship with our fans. BECCA have this statement on their website which I will share with you: I mean, they absolutely can, of course they can….as of Septemthey have a net worth of $119.52B (yes thats’s BILLION) but it clearly isn’y lucrative enough for them. It’s all very sad, disastrous, almost and it makes me feel pretty angry that such a HUGE global beauty powerhouse such as ELC cannot save Becca. Why is BECCA Cosmetics closing? Hmmmmm too many rumours and a little pinch of Estee Lauder perhaps. Dedicated to the well being of all living things, BECCA is and always will be Cruelty-Free and PETA Certified.Įxperts in the beauty of light, we are all about ingenuity. Inspired by that same ideal of glow and the heritage of Australia’s luminous light, we are focused on light as a point of difference: innovating award winning products that create illumination in all shapes, textures and forms.Ĭommitted to inclusivity, our shades range from the fairest to the deepest skin tones. In 2001, BECCA Cosmetics was founded in Perth, Australia with a mission to create effortlessly glowing complexion products for every skin type and color. **UPDATE! THERE IS MINIMAL STOCK OF BECCA ON THE USUAL SITES, HOWEVER THERE IS A BUNCH OF NON-SALE BITS OVER ON REVOLVE SO CLICK HERE TO SHOP ASAP BEFORE IT’S GONE!** BECCA Cosmetics: I have A LOT of Becca in my makeup stash, I have worked with the brand in the past so I have pretty good inside knowledge of the brand and products and have used pretty much all of it over the years. It’s such a sad decision from Estee Lauder, and it’s a brand, I, along with SO many makeup artists I know have used and bought for so many years for their cult products, brilliant formulations and easy-to-use fuss-free makeup. I simply CANNOT believe that BECCA Cosmetics are closing this year. I still am holding out for a decision reversal.
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